Brand Guideline

Created date: 2020

When I landed at Kata.ai, The Graphic Designer and The Product Designer were two different managerial jobs. As an Interaction Designer, I am under The Product Designer team.

But In early 2020, The Graphic Designer is under the Product Designer team dedicatedly. Then we collaborate with The Marketing team to cook a proper brand guideline.

We started by refining our logogram.

<aside> 💡 Reconstruct Kata.ai Logo

</aside>

Then continue to cook another component with the team. We are looking and collecting some elements to become a recipe and decide the brand recipe should be nine elements, there are:

As a collaboration, The Marketing team focused on the brand story, brand architecture, and brand framework. Product Design mainly focused on visuals containing logos, typography, colors, iconography, illustration, and composition.

For almost six months, we have been cooking the brand guidelines menus in our lovely kitchen, then we try to serve in an internal organization, and the first impression is pretty satisfactory.