The "Taxi Consent Dispatch" project addressed the challenge of ensuring a reliable and user-friendly transportation experience during high-demand traffic, significantly improving the user acceptance rate and trust in Gojek's services.

Impact

The impact of this project includes:

• 1.7x BCR improvement in Jabodetabek from 39% to 66% and 1.5x higher in non-Jabo from 34% to 54%
• 50% reduction of CADF from 40% to 13% in Jabo and 25% to 11% for non-Jabo
• 50% reduction of pickup distance from 2.5km to 0.9km in Jabo and from 3.6km to 2km in non-Jabo

Background and context

Indonesia has a population of one million, especially in several big cities that cause high traffic. This can happen by rain or after working hours. Order requests become difficult when there is high traffic. Instead of the system providing a solution, what happens is the customer doesn't get the driver and becomes disappointed.

Since our system has integrated with one taxi company, we want to consider providing a better driver experience to give alternative solutions while the high traffic happens.

There will be a degradation in the booking experience wherein won’t have some features existing in Gojek like chat, multistep, schedule, tipping, etc.

Why do we need it?

Benefits to business

• Continuation of the standalone BlueBird direct dispatch integration.
• Fulfill the agreement with BlueBird on the direct dispatch implementation.
• Have a better driver experience by only managing 1 App for all partners in the BlueBird ecosystem.
• Have a better acceptance rate for BlueBird booking.